To the beginner it may seem that video creation and production are the same things but some of you reading this already know there is much more to the production process than the footage the production is based upon.
To put it in simple terms… video creation is a step in the process of video production. It is not the end but in fact closer to the beginning of the process of video production. If you want to make decently presented content then the entire process begins with planning. The footage comes later, but we’ll get into that shortly.
This is another one of those article topics that is frequently requested and involuntarily winced at every time I read that type of request. Only because it is so difficult to drill down through the video production process without leaving something out like a great piece of kit or software. In this case, we are going to concentrate on the software process to narrow it down a bit.
Simplified Overview of Video Production
Since you have limited time and I have limited space lets get a few terms out of the way, so we can move on quickly. Keep in mind these are the basics.
- Footage – Live action or animated footage either filmed or via animation.
- POST Production
- Video Composition - The layout of the entire video from the opening scene to ending credits including audio, VFX, and other elements.
- Editing Footage – The process of slicing and dicing. The mechanics of it are not as hard as you may think. Getting good at it depends on you.
- Visual Effects (VFX) – This is not just eye-candy but an integral part of the process and a video stumbling block if misused or over-used.
- Audio Production – Everything from Opening to credits and between. Anything you can hear goes through a rudimentary audio process for good quality.
VIDEO COMPOSITION – The process of deciding what goes where. Do we lead with this or do we end with that? Will there be opening titles and ending credits? Songs, soundtracks, and other considerations are part of the composition process. Laying it out maybe a better term for those that have never put a project together before.
EDITING FOOTAGE – Part of the composition process where a video editor is used to literally slice up and pull together a cohesive and interesting video. This is then placed into the composition at the proper place within the timeline such as between opening and closing credits.
VISUAL EFFECTS (VFX) – This isn’t just fancy bells or whistles either. This covers as wide a spectrum as audio because its basically anything that is not included in the footage.
AUDIO PRODUCTION – Absolutely anything that can be heard should at least be normalized so the audio level stays consistent from credits to end screen. From cleaning up the dialog to noise removal (we don’t all have a controlled studio space) audio means so much more than just the soundtrack.
Please keep in mind that this is a bare-bones explanation of video production as it can be as simple or as complicated as you want it to be. For example, you don’t have to use VFX to get started. Forget the frilly stuff and the eye candy until you learn to cut together a cohesive, informative, and hopefully fun to watch the video.
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M.D. McCallum, aka WarLord, is an international award-winning commercial graphics artist, 3D animator, published author, project director, and webmaster with a freelance career that spans over 20 years. Now retired, M.D. is currently working part-time on writing and select character development projects.