FXhome “Pay What You Want” Helps Fuel Future Development

Jan 22, 2020 at 06:15 am by -gToon

Norwich, UK (January 16, 2020) - FXhome (www.fxhome.com) announced today a new Good Will program in support of the HitFilm Express community: ‘Pay What You Want.” Inspired by the HitFilm Express community’s continued requests for options to contribute to the future development of the historically free video editing and VFX software, FXhome has developed an entirely new initiative that enables users to contribute financially, ensuring that those funds will be allocated for future development and improvements to HitFilm. 

Additionally, FXhome will contribute a percentage of the proceeds of ‘Pay What You Want’ to organizations dedicated to global causes important to the Company and its community. At its launch, the FXhome ‘Pay What You Want’ initiative will donate a portion of its proceeds to the WWF and the Australia Emergency Bushfire Fund (https://www.wwf.org.uk/updates/how-you-can-help-australia-fires).

The larger the contribution from customers, the more FXhome will donate. For more details on the FXhome ‘Pay What You Want’ initiative, please visit https://fxhome.com/hitfilm-express/pwyw.

HitFilm Express remains a free download, however, first-time customers will now be offered the option to ‘Pay What You Want’ on the software and some exclusive, deep discounts on HitFilm add-on packs and effects.

Coinciding with the release of ‘Pay What You Want,’ FXhome is also releasing HitFilm Express 14, featuring a new and simplified export process, new text controls, a streamlined UI and a host of new features. HitFilm Express 14 remains a free download, however, it is the first version of HitFilm Express also eligible for the new ‘Pay What You Want’ initiative.


‘Pay What You Want;’ How it Works

For new customers who would like to download HitFilm Express 14 and also contribute to the ‘Pay What You Want’ program, there are three options available:


  • Starter Pack Level: With a contribution as little as $9.00 USD, new HitFilm Express 14 customers will also receive a free ‘Starter Pack’ of software and effects that includes:

    • Professional dark mode interface 

    • Edit tools including Text, Split Screen Masking, PiP, Vertical Video, Action Cam Crop

    • Color tools including Exposure, Vibrance, Shadows & Highlights, Custom Gray, Color Phase, Channel Mixer and 16-bit color

    • Additional VFX packs including Shatter, 3D Extrusion, Fire, Blood Spray and Animated Lasers

  • Content Creator Level: With contributions of $19 or more, customers will receive everything included in the Starter Pack, as well as:

    • Edit: Repair Pack with Denoise, Grain Removal and Rolling Shutter

    • Color: LUT Pack with LUTs and Grading Transfer

    • Edit: Beautify Pack with Bilateral Blur and Pro Skin Retouch

  • VFX Artist Level: This level offers customers who contribute from $39 to $99 USD everything in the Starter Pack Level and Content Creator Level, and adds: 

    • Composite Toolkit Pack with Wire Removal, Projector, Clone and Channel Swapper

    • Composite Pro-Keying Pack for Chroma Keying

    • Motion Audio Visual Pack with Atomic Particles, Audio Spectrum and Audio Waveform

    • VFX Neon Lights Pack with Lightsword Ultra (2-Point Auto), Lightsword Ultra (4-Point Manual), Lightsword Ultra (Glow Only) and Neon Path

    • VFX Lighting Pack with  Anamorphic Lens Flares, Gleam, Flicker and Auto Volumetrics

About FXhome

FXhome is a band of filmmakers, creatives and engineers who share a passion for making movies. We also share a passion for creating amazing products that enable anyone to share their stories, regardless of skill level.  We are born of a community of risk takers, ground breakers and dreamers who are not afraid to dismiss conventional wisdom and common practice. And we develop the tools to help creatives explore every corner of their imaginations without limitation.

FXhome develops editing, VFX, compositing software for aspiring filmmakers, editors, VFX artists and photographers - for a new era of content creators who dismiss the status quo, eagerly explore new pathways to creativity and who aspire for something more. It doesn’t matter who you are or where you are on your journey - we have the tools for you.


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