Review: Create designs for your brand with Canva

Jun 24, 2019 at 02:00 pm by nemirc


Canva is a do-it-yourself web service that lets you create different kinds of promotional or branding material, from flyers and business cards to social media posts, be it for personal or business use. There are two services to choose from, a free service, with some limitations, and a paid monthly subscription service.

When you start, you are greeted with a wizard that lets you create your first design. First, you can pick what you are using Canva for (teacher, student, personal, business, etc.), and then, as you see on the image, you can pick from templates for different types of art, like Instagram posts, Facebook post or cover, flyers, etc.

After you’re done with the wizard, you end up in the Canva editing window. This editing window is very easy to use, because pretty much everything is a drag and drop. You can pick photos or art from the categories on the left pane, as well as pick backgrounds for your design, and also add and edit text to the template.

When you are done, you can download your art asset so you can print it or use it on a website, or publish it directly to different services from within that window. For example, you can publish it to Pinterest, or save it to your OneDrive or GoogleDrive, or even post it to your LinkedIn profile.

Even if you create a free account, all your creations will be saved on the Canva web server in case you need to make modifications for future prints or web publications. That is a good thing, since it saves you the work of re-doing work every time you need it.

As I said before, when you are working on a design, you can add art or photos from the categories on the left pane. One thing you will notice is that, while some art found there is free, some art is paid. In this case, you are given the option to simply purchase the art you need, and that art will be added to your personal library.

On the other hand, custom promotional material will obviously require custom art. Canva lets you upload your own images so you can make promotional assets that really fit your needs. The best of all, you can even do this when using the free account.

Canva’s free account has its limitations, though. For example, Canva Pro lets you resize your projects, create animated projects, or use Brand Kit to store your brand information (logos, color palettes, fonts, tag lines). However, you get the chance to take a 30-day trial to see if the service is for you.

Now the real question is, should you use Canva? It can definitely save you a lot of time and work when you are making your promotional material. Also, considering you can get a free account to try the service out, I’d say you should definitely check it out and see what you can do with it.

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