Adobe Live is a streaming video series where top creatives share their process. The show features top designers, illustrators and animators and shows how they create their work in real-time. But as Oddfellows creative director Chris Kelly explains, the show had a problem — it didn’t have a brand.
"Other than using the Adobe typeface there wasn’t much consistency between the shows. The brand was kind of nebulous" Kelly said.
Oddfellows were tasked with creating a visual identity for the show. Their first challenge was finding a way to represent all of the different creative professions that would be featured as guests.
In this interview with Milanote - Chris Kelly takes us through the behind the scenes process for developing a brand for Adobe. The final piece of work was a triumph, winning its category in the annual Motion Awards.
Watch the title sequence below.
Top image: The explorer - from sketch to final design, Manddy Wyckens.