NVIDIA Iray rendering of the heart of their new building in Santa Clara.
NVIDIA'S 500,000+ square foot building (due for completed in approximately 2 years) in Silicon Valley is shaping up to be one of the most unique buildings in the world due the the unprecedented level of light modeling that architects can do using Iray, NVIDIA'S physically-based rendering technology.
In an early December NVIDIA blog post, writer Phil Miller goes into detail about how lead architect Hao Ko, of Gensler, is able to simulate sunlight for the entire 2 floor building using the physically based rendering technology of Iray.
"With Iray we can see how sunlight interacts with the design over long stretches of time," said Scott DeWoody, creative media manager at Gensler. "By observing how the sun moves across the sky at different times of the day and year, we were able to detect -- and mitigate -- a hotspot affecting about 70 square feet of the interior office space."
Their work was helped by the NVIDIA Material Definition Language (MDL), which allows designers to craft digital materials that accurately depict the physical materials they are specifying.
MDL materials incorporate real-world measurement data and easily assemble, blend and mix layers for rapid customization. They can then be shared between applications, or even with other MDL-compliant renderers. It's what enabled Gensler's team to match their real-world specification and maintain design intent as the project moved between teams and applications.
NVIDIA Iray rendering of stairway leading to mezzanine, in our new building in Santa Clara.
Iray plug-in for 3DS Max and Maya
The technology Gensler uses to create and shape physically-based lighting for NVIDIA'S new building is available now as a plug in for 3DS Max (the Maya plug-in is coming in mid-December). The plug-in is available at NVIDIA'Sonline store.
You can learn more about Iray at NVIDIA'S Iray webpage. For application developers, NVIDIA Iray SDK and vMaterials are also part of NVIDIA DesignWorks, a curated suite of development tools, sample code and advanced libraries for developers of CAD, AEC and rendering applications. - See more at:http://blogs.nvidia.com/blog/2015/12/02/architects-use-nvidia-iray/#sthash.Rqxe0nZr.dpuf
An Introduction to the NVIDIA Iray for 3ds Max rendering plug-in Video
NVIDIA is the world leader in visual computing. The GPU, our invention, serves as the visual cortex of modern computers and is at the heart of our products and services. Our work opens up new universes to explore, enables amazing creativity and discovery, and powers what were once science fiction inventions like artificial intelligence and autonomous cars.
Beginning as a standard PC graphics chip company, NVIDIA has transformed into a specialized platform company that targets four very large markets -- Gaming, Professional Visualization, Datacenter and Auto -- where visual computing is essential and deeply valued. We are singularly focused on the field of visual computing with the ability to deliver our value through PC, mobile and cloud architectures. We are vertically integrated and bring together GPUs, system software, algorithms, systems and services to create unique value for the markets we serve